Digital Advertising In UAE
Digital advertising in the UAE is a vital part of current marketing. Businesses in Dubai and other parts of the UAE think digital channels are the best way to reach the right people, build a brand, and see real results.
In Dubai, brands consider advertisements within mobile apps a targeted way to reach people with real-time offers, mostly if they're in retail, finance, travel, or entertainment. They believe that promoting through in-app & OTT is an effective way to get more people involved and improve sales.
Why are OTT platforms in UAE growing faster than traditional TV?
The platforms offer on-demand, flexible, and personalized entertainment, OTT platforms in the UAE are growing fast. Unlike standard TV, OTT services let viewers:
- Watch anywhere, at any time.
- Pick from local and global content.
- Stream on phones, tablets, and computers.
- Skip ads (if you pay extra).
- Binge shows and sports you can only watch on the platform.
Since younger people like streaming on their phones, OTT platforms in the UAE keep doing better than regular TV.
How do OTT applications in UAE enhance the streaming experience for users?
OTT platforms in UAE give a smooth and great streaming experience through:
- Content in Arabic for local viewers.
- AI suggestions for shows and movies based on what you like.
- Works on many devices like TVs, tablets, and phones.
- Subscription options for single users or families.
- Many apps stream in HD and 4K.
- Live sports, mainly football and cricket, are available.
- These functions are why OTT apps are getting so popular in the UAE for daily viewing.
Which factors are driving OTT revenue growth in the UAE market?
Several elements are contributing to the increase in revenue from over-the-top media services in the UAE.
- Over 95% of people own smartphones.
- Fast 5G and fiber internet are readily available.
- There's strong interest in both foreign and locally produced shows.
- Global companies like Disney+ have entered the market.
- Sports and high-quality shows are gaining traction.
- The governments of Dubai and Abu Dhabi are supporting media projects.
Given these factors, OTT profits in the UAE are expected to grow considerably in the coming years.
FAQs
Offering content like Arabic original shows, top Hollywood movies, Turkish dramas, and exclusive sports streaming helps bring in subscribers. Streaming services in the UAE that have special titles or show new releases first tend to make more money.
In UAE, OTT revenue is mainly driven by premium monthly plans, annual subscriptions, and sports add-on packages.
Startups get funding by developing technology that can scale, focusing on specific groups, and providing local content that can make money.
They're competing by focusing on Arabic content, shows that match the local culture, and cheaper subscriptions.
People in the UAE mainly watch shows on Shahid VIP, Netflix, OSN+, Disney+ Hotstar, and Amazon Prime Video.